Copenhagen Goodwill Ambassadors

More than 50 ambassadors in over 25 countries, develop initiatives, creating international publicity and value and Denmark and Copenhagen globally

Copenhagen Goodwill Ambassadors (GWA) are global Danish business leaders, voluntarily using their global personal and professional networks to create value for Greater Copenhagen and Denmark.

The network was founded in 1996 by Copenhagen Capacity and Wonderful Copenhagen in collaboration with the City of Copenhagen, to promote and attract international companies, talents, tourists and congresses to the area of Greater Copenhagen and all of Denmark.

The extraordinary dedication to Denmark shown by every single Goodwill Ambassador across the globe is as remarkable as the achievements of the network as a whole.

HRH Prince Joachim
Patron of Copenhagen Goodwill Ambassadors



Christian Kierkegaard Michelsen

Head of Secretariat

Copenhagen Goodwill Ambassadors